The ‘Why’ Behind My Flat Rate Model
I used to be an agent for one of the biggest real estate brokerages. The company pumped a lot of money into marketing its name. As a result, the brand is well recognized.
The issue I found is that those marketing costs are passed down to the Realtors, in the form of higher office fees. Then those office fees were passed along from Realtors to home Sellers by charging the highest commission amount.
What I realized, is that buyers didn’t buy the listed homes because it was listed with my brokerage. The pumped-up brand didn’t result in the home generating greater visibility. The reason why the homes sold was because they were listed on the MLS, I conducted additional marketing pieces to gain attention, and open houses were held for the public. It was a mix of marketing efforts and exposure through the internet, that sold those homes.
It’s time to throw away the ‘old way’ of setting real estate fees and modernize the fee structure. We have already modernized the way that we sell real estate, which is heavily technology based! I believe in taking those savings from advanced technology and passing them down to the Seller.
Now, It’s 2020 – Time for A Difference!
"Very knowledgeable and responsive! I reached out to Danielle inquiring about what the market forecast in Langley looks like for the next 3 years and she put together lots of great information, including a custom analysis that ultimately helped determine the long-term strategy for my first condo. Not only was this information accurate, it was shared in less than 24 hours. She is an expert - highly recommended!"
- Kelly Saunders
"Danielle was very knowledgeable with the area and presale opportunities offered. You can tell she has done her research! Through the process she was helpful and attentive, answering all my questions and preparing things in advance. She makes the buyer feel confident!"
- Susan Carlson
"Danielle was extremely helpful during the entire process of purchasing our new home. It was our first investment property purchase so she spent extra time going over every little detail with us. She was especially helpful when looking at each home, pointing out things I never would have noticed. It was so appreciated! She was professional, timely, and knowledgeable. I highly recommend Danielle!"
- Clelia D.
"Danielle was very helpful and very professional from beginning to end. We got the house we wanted at the price we where expecting to pay. I certainly will recommend Danielle to friends and I will use her again in the future. "
- Marco Gonzalez
Previously, I was a CPA and sold my practice before becoming a Licensed Realtor in BC. I currently own 4 investment properties in BC. Two detached homes with secondary suites and two condos, for a total of 6 rental suites. I love to educate clients on the investment potential of real estate. Rental properties are my biggest investment strategy. I rent them to produce positive cashflow and therefore hold extensive knowledge of real estate investments.
I have lived and/or owned in 20 different neighbourhoods in BC, making many cities ‘home’ to me. Therefore, I work with all home sales and purchases in Southern British Columbia.
In college, I studied Marketing and Entrepreneurship. From the age of 21, I owned and operated 2 successful businesses. Both businesses were sold by me, not a realtor or broker. I have always had a strong business sense and learned from a young age how to negotiate and sell for top dollar.